10 ways to freshen up your social media presence

Follow this guidance to bolster your personal SEO, elevate your LinkedIn profile, and get more juice out of digital platforms.

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Social media networking tips

What does your social media presence say about you?

You don’t want to take one step forward with your career yet take two steps back with your social media brand, so take these steps to elevate your digital domain.

1. Create your social media elevator pitch.

Do you come up blank when asked “what do you do?” by a new contact on a Zoom introduction call?

Nail down your digital elevator pitch ahead of time to make a great first impression. Spend 10 minutes crafting your value proposition with a three-line review of your background. Take time to consider:

How can you help the company?

How can you help their customers? How can you help your new team? How can you help this new contact?

If you can articulate your value proposition in an elevator pitch, you can create a compelling LinkedIn and Twitter profile.  Practice, practice, practice to be sure it’s succinct and compelling.

PRO TIP: Include your elevator pitch in all your email introductions. It’s an easy way to provide the context of your role in the company or to potential hiring managers.

2. Update your LinkedIn profile picture.

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