Press release optimization involves a number of factors. You have to be sure the release reaches someone who will actually read it, dig it, and use it.
When you send a press release, you have to appeal to two different audiences. One is the group of consumers you hope to sway, and the other is the all-important collection of influencers who will dictate how far your release spreads.
Who are the definitive voices in your industry? You know, the people that other people listen to—the ones at the cool kids’ table? If you don’t know who these people are, you should. If you do know and want to attract their attention, have you thought about how to boost your press release’s optimization so you can turn their heads?
While there are discussions about which tactic will get you more online attention—SEO or social media—reality is that the foundation of online success is relationships.
Try to create relationships with customers, but be equally as committed to building them with the cool kids who may just send your press release into stratospheric success.
Check out these 10 ways to influence the people who can control your press release’s success:
1. Figure out where the cool kids are.