10 ways to keep employees engaged and informed during COVID-19 disruptions
Follow this guidance to produce meaningful messaging that resonates with workers and maintains a strong sense of community.
COVID-19 is forcing companies to get serious about the vital importance of communication.
Timely, thoughtful messaging can boost morale and make employees feel reassured, hopeful and uplifted. Poor communication can alienate staffers and cause costly chaos. Right now, employees are weighed down by heavy questions such as:
To help guide communicators through this difficult season, Simpplr is offering a free download, “10 internal communications best practices during COVID-19.” The guide is jam-packed with sound advice and useful tips, and covers specific topics communicators will find of great interest, including:
Seek feedback, and be ready to adjust
Communicators don’t and won’t have answers for many of the questions employees have at this time. And that’s OK. Focus on being “transparent, authentic and empathetic,” the guide says. Also, establish a predictable messaging cadence. “Communicate critical information once a day, the same time every day, on a channel you control,” according to Simpplr.
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