Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab a fan’s attention.
Here are 10 things you can do to turn your Facebook page into a dynamic and engaging destination for your fans.
1. Be unique
Think creatively about how you can add value to Facebook users. Can you give them something? Can you provide them with help, or resources? These are the things that will get people joining your Facebook page and keep them coming back.
2. Don’t use a generic landing page
Facebook allows you to customize what page different types of users land on. You can show people who have never been to your page before a completely different message than people who are already fans on your page. It’s a great idea to show potential users a page specifically tailored for them.
Never let new users land on your wall. The wall doesn’t really say anything about your brand, and won’t have much impact on new visitors.
3. Give something away quickly