You can reach a larger audience and save yourself a bunch of work, so why not?
As we’ve previously covered, remarkable content is dying. It’s dying, and in its place we’re seeing content farms sprout up delivering us material that is “good enough” for search engines, but not necessarily inspiring for users. Before you invest in a content farm of your very own, why not make sure you’re getting as much mileage out of your best content as you can? That means finding ways to repurpose it. I mean, you wouldn’t throw an ice cream carton away until you had scooped out every last bit, right?
Of course you wouldn’t. It’s not human.
Here are some ways I like to repurpose old content. Maybe it’ll give you some ideas for how to get more power from your own work.
1. Article directory sites