10 ways your organization can attract—and keep—great employees

When people like the work they do and the people they work for and with, commitment and engagement are woven into their workday. Here’s what you can do.

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Pay is obviously important. So are benefits. But pay and benefits are also expected. So what makes a job more than just a list of duties?

When you actually care about what you do—and care about the people you do it with and for.

We go the extra mile when we feel that we belong to a team, that we’re pursuing a higher purpose, that we’re working with people who care about us as individuals and not just as employees. Then we want to come to work, because that work is more rewarding.

Caring gives work meaning and helps us love our jobs.

Caring has to start with the employer. We don’t genuinely care about our company until we first know our company cares about us—by showing it.

How do great employers do that?

1. They provide freedom.

Detailed internal systems are important, but unique people create unique experiences. Smart employers allow their employees to be individuals. One obvious example: Zappos, a company that sets overall guidelines and then allows employees to express their individuality within those guidelines.

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