PR 10 words often misused in press releases Be mindful of what words such as “unique” and “quality” mean before throwing them into a memo or a news release. By Matt WilsonApril 3, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.