Fear not, this is not another Facebook Timeline cover-photo tutorial.
While the cover photo feature is certainly cool and companies are doing very clever things with it, it’s important to remember the cover photo just sits on your page.
Most people will never return to your page once they “like” it. They most likely interact with your page from their news feeds, and may never even see your beautifully designed Facebook page.
What people do have the chance to see every day are the photos you post on your page. The more people like, share and comment on your photos, the better the chance your photos will appear in the news feed. This will drive more people to like, share and comment on them.
In other words, photos matter a lot on Facebook.
Start including more photos in your updates, and there’s a good chance your engagement will soar. Below are 11 ideas for how pages can and should use photos on Facebook.
It turns out the marketing industry knows a thing or two about how to use photos to engage an audience, so I’ve included a few well-executed examples from some fellow marketing brands, as well as a few clever things we do at BlueGlass.