A recent survey of 700,000 U.S. consumers shows that Facebook is the least popular social media site when it comes to satisfaction, the American Customer Satisfaction Index says in its annual e-business report.
Wikipedia ranks highest at an index of 78, with YouTube next at 74. Facebook earned a 66 on the acsi.org index.
Google ranks the highest in the “search engine and portal category,” with a customer satisfaction index of 83.
One of the questions to ask with the launch of Google+ is:
“Will Google’s high customer satisfaction index that it has achieved with its search engine coupled with Facebook’s low ranking in social media satisfaction translate into success for Google+?”
Google has a track record of making things work well online. It has more than 1 billion users on its online properties—including Gmail, the Android mobile platform, YouTube and Google blogs. Google+ is well placed to shake up the social networking universe.
11 Google+ facts and figures
1. Google+ passed 18 million users on July 20, according to an analysis by Paul Allen.
2. At its peak in July, Google+ added more than 2 million users a day according to Paul’s figures.
3. Google+ is now averaging approximately 750,000 new users a day.
4. Early estimates of more than 75 percent of users being male have now dropped to 57 percent, according to Hitwise.
5. Google+ initially attracted a younger crowd (18-25), but the highest share of users is currently between 25 and 34 years old.
6. The top cities for Google users are, in ranking order: Los Angeles, New York and San Francisco.
7. Google+ is the 42nd ranked social networking site in the U.S.
8 . The Google+ iPhone app is currently the top downloaded free app in iTunes.
9. Google and Gmail account for more than 50 percent of all upstream traffic to Google+.
10. The Google+ audience tends to be more affluent, over indexing for those earning a household income of $60k and over, and particularly $150k and over.
11. The average visit time on Google+ was five minutes and 50 seconds during the week ending July 19, 2011-up from four minutes and fifty two seconds the previous week. In comparison, users spent more than 21 minutes on Facebook.
Some of the feedback from friends regarding Google+ is that hardly any of their friends are on it, so it is a bit like a ghost town. Of course this will change over time. Based on the Hitwise figures, many users are registering out of curiosity and then visiting infrequently.
Will Google+ become mainstream?
I will watch with interest as the hype wears off to see if it maintains solid growth and increases user time over the next few months, but you have to admit that Google+ is off to a flying start.
Jeff Bullas is a digital media coach, mentor, consultant and speaker. He blogs at JeffBullas.com, where a version of this article originally ran.