A recent survey of 700,000 U.S. consumers shows that Facebook is the least popular social media site when it comes to satisfaction, the American Customer Satisfaction Index says in its annual e-business report.
Wikipedia ranks highest at an index of 78, with YouTube next at 74. Facebook earned a 66 on the acsi.org index.
Google ranks the highest in the “search engine and portal category,” with a customer satisfaction index of 83.
One of the questions to ask with the launch of Google+ is:
“Will Google’s high customer satisfaction index that it has achieved with its search engine coupled with Facebook’s low ranking in social media satisfaction translate into success for Google+?”
Google has a track record of making things work well online. It has more than 1 billion users on its online properties—including Gmail, the Android mobile platform, YouTube and Google blogs. Google+ is well placed to shake up the social networking universe.
11 Google+ facts and figures