11 infographics for your next presentation

If done well, infographics can be quick and engaging tools to communicate large amounts of material in an easy and altogether eye-pleasing fashion. Here are 11 you might consider using.

Presentations are a way of life in the communications profession. Whether that means a presentation at your team meeting next week, or a presentation at your industry conference this winter, presenting to people is a key component of how we communicate on a regular basis. Preparing a solid presentation can take an inordinate amount of time and energy. And, in many cases, graphics that tell a story play a large role in said presentations. Enter infographics, which have come to dominate the online landscape. You seemingly can’t go a few hours without a new infographic popping up on the Web. But, these visuals are popular for a reason. They’re easy on the eyes and easy to scan, and, as I said, they usually (if done right) tell a powerful story. So, I thought I’d share a few infographics that have caught my eye in the last several months. Infographics that would fit nicely into many digital marketing/PR presentations in the months ahead. (Click on the title of the infographic to see the entire thing.) Who Participates Online The Science of Social Timing: Email marketing The Growth of Social Media Twitter Facts & Figures The Rise of QR Codes Social media and crisis communications Location Based Marketing The ROI of Social Media How executives are using social media (This one’s a bit older, but the stats remain relevant.) The History of YouTube Advertising The Daily Deal: A Lasting Sale or Just the Latest Craze? Arik C. Hanson is the principal of ACH Communications in Minnesota. He blogs at Communication Conversations, where a version of this story first appeared.


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