11 steps to building an effective blogger outreach list

There’s no shortage of ‘homework’ required, but the payoff is significant.

There’s no shortage of ‘homework’ required, but the payoff is significant

If you work in the arena of what I like to call “digital PR,” chances are you’ve probably put together a blogger list or two on behalf of your client or organization.

Because the tools just don’t exist yet to put these lists together in a timely, efficient fashion, it’s a plodding process. And everyone seems to have a little different way of doing it (some better than others).

I work with a couple of great folks who put together blogger lists for me on occasion, but I’ve created a few myself. I thought I’d share my process. I’d love to hear how yours differs. Please share in the comments.

1. Cast the net. First, I try to identify a wide swath of bloggers in the industry niche or area I’m targeting. I use tools like Alltop, PostRank, blogrolls and even Google Blog Search to work up a list initially. Once I have this large list, I’m ready to winnow it.

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