In the race to stand out online, it’s no longer who you know—it’s who knows you.
Search engine optimization can help consumers find your organization’s website, and with an outstanding virtual presence, that can translate into loyal customers who also turn into brand ambassadors.
MyTasker’s infographic outlines several useful tactics to get more buzz for your brand on search engines and elsewhere online:
1. Focus on speed.
Customers want your website’s pages to load quickly, so omit any unnecessary information (including clunky videos or design elements that eat up bandwidth).
2. Tailor your website to mobile devices.
If losing prospective customers weren’t enough of a motivator, Google will now penalize websites that aren’t optimized for smartphones and tablets. Once your website is up to snuff, evaluate your content marketing efforts, too.
3. Rely on long-tail key phrases.
Keywords are useful, but be strategic when you use them.