Google+ is a different kind of social network.
The tactics, tricks, gimmicks, schemes, and strategies for driving traffic and attention that work on link-centric social networks such as Twitter and Facebook don’t get traction on Google+. A different kind of marketer and business professional enjoys Google+. (See How to Google+ Like a Boss.) Not better or worse—just different.
You must enjoy both the pros and cons of working within a living, breathing community of people with responsibilities and expectations.
On Google+, traffic is a byproduct, not the goal. It is an idea-centric social network, and the community responds to entertaining, educational, and/or inspirational ideas, and it engages accordingly.
There is much misunderstanding about Google+. SEO experts seem to have a grip on the many benefits it provides in search engine rankings, but many business owners and marketers struggle to find the ROI.
They come, they post, and nothing happens—perpetuating the “ghost town” fallacy. It’s more likely these marketers and business owners are alienating people with their actions.