11 ways to create a better Facebook cover photo

Your cover photo is the first thing people see when they come to your Facebook page. What are you doing to make a statement with that valuable real estate?

To give you some inspiration, below are 11 examples any brand can use. But first, some tips to keep in mind:

Here are some things you can do with your Facebook cover photo:

1. Promote trends.

If you’re a retailer, use your cover photo to talk about new trends in your industry and feature new products. PiperLime, a show company, does this well. Here’s one of PiperLime’s cover photos that announces a new trend:

2. Direct fans to an app.

When you launch a new app, one of the best ways to promote it is to update your cover photo. Draw attention to your new app with arrows or other illustrations that point directly to your app’s thumbnail.

For instance, whenever your business launches a new eBook (like Facebook expert Jon Loomer did below), PDF, infographic or other free resource, update your cover photo to notify fans and point them to where they can get it.

In the case of Loomer’s eBook, the arrow points to an app:

3. Showcase new products.