12 easy ways to find must-share content

You ran out of things to write about? Pull from this list of ideas, or use it to inspire even more innovative ideas.


Ideas that we can turn into wonderful content swirl all around us. The trick is to notice, seize and transform them—and then send them out on the social Web.

Here are some of the ideas I use to craft content:

1. Bloopers you want your clients to avoid.

These abound, and it’s always easier to find a fail when it’s someone else’s. No need to be mean, just honest. This is a recent example I really like.

2. Real-life client success stories.

This offers obvious promotion for your company or client, and if the idea or outcome is truly great, others will want to know about it. Share away, especially if you can document the success.

3. Examples of when you were stuck, but got yourself going again.

Humans are so similar to each other, and we tend to lose our creative mojo for some of the same reasons. We get it back in some of the same ways, too. Think of a time or two when you got yourself going, and share how you did it. That’s the basis for this post: 26 little jump starters.

4. An example of a time when someone helped you.

We’ve all relied on colleagues, mentors or others for insight about the best way forward. Recall one of those times, explain it, and share. Others could benefit, too.

5. A fabulous new tool or trick.

New tools, technology and apps appear faster than anyone could possibly keep up with. Take one you recently found and let others know about it, like this.

6. Something you figured out.

Once they master something, most people seem to forget the amount of skill and work it took to get there. Others who have yet to master the skill know very well how hard it is to execute successfully. Take something you do well, break it down, and explain how you do it. Then, share it.

7. Your bloopersas long as you can relay a lesson.

These can be really instructive, but you don’t want to publicly beat yourself up. Share something that went awry but wasn’t devastating. For instance, share something you overcame or learned from. That can be the basis for great content.

8. A tool or tip that left you underwhelmed, and why you use something else instead.

For every person who falls in love with a new app, there’s someone else grumbling about another one. This is apparent in the consumer ratings that are ubiquitous online. Instead of just giving the new technology or product “one star,” say more about it. Add some context.

9. Life lessons that translate deftly into the social-media realm.

Done well, social media is just that—social. Often, we can use our interactions in real life as the basis for social media content. Customer relations and marketing examples are especially good for this because, whether real or virtual, customers want to be treated, valued and engaged with in similar ways.

10. Share-worthy patterns you notice.

Just because you caught on to something doesn’t mean other people have. Something that’s routine to you can be news to your followers.

11. Ideas that establish your credibility, but dont give everything away.

This one can be threaded into some of the other examples on this list, such as No. 5. When you show how something works, you establish credibility. That makes your followers more likely to share your content.

Use some caution here: Share the “what” but not all of the “how.” You want to establish credibility, not give away trade secrets!

12. Moments you least expect can yield incredible blog post ideas or other must-share content.

If you look for them, share-worthy ideas will come to you when you least expect them. My most recent instance of this was when another blogger lifted a post of mine without any attribution. I blogged about it!

There are so many other ways to come up with great content to share. What are some of yours?

Becky Gaylord worked as a reporter for more than 15 years in Washington, D.C., Cleveland, Ohio, and Sydney, Australia, before she launched the consulting practice, Gaylord LLC. Read her blog, Framing What Works. A version of this article first appeared on 12 Most.

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