Here are some of the ideas I use to craft content:
1. Bloopers you want your clients to avoid.
These abound, and it’s always easier to find a fail when it’s someone else’s. No need to be mean, just honest. This is a recent example I really like.
2. Real-life client success stories.
This offers obvious promotion for your company or client, and if the idea or outcome is truly great, others will want to know about it. Share away, especially if you can document the success.
3. Examples of when you were stuck, but got yourself going again.
Humans are so similar to each other, and we tend to lose our creative mojo for some of the same reasons. We get it back in some of the same ways, too. Think of a time or two when you got yourself going, and share how you did it. That’s the basis for this post: 26 little jump starters.
4. An example of a time when someone helped you.