1. “Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements” by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
One of my favorite books on marketing and social media, “Brains on Fire” offers original, practical, and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations.
It takes you step-by-step through the necessary actions to start your own authentic movement. How did the 360-year-old scissor company Fiskars double its profit in key markets by realizing its customers had formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market?
Read this book, find the answers to those questions, and develop and harness a powerful, sustainable word-of-mouth movement for your brand.
2. “Engage!” by Brian Solis
The ultimate guide to branding and building your business in the era of the social Web, “Engage!” examines the social media landscape and how to effectively use social media to succeed in business. It leads you through specific steps required for conceptualizing, implementing, managing, and measuring a social media program.
Brian Solis is one of my favorite thought leaders in the space and he never disappoints.