12 important steps bloggers should never forget

If your blog isn’t appearing in Google search and traffic is low, make sure you’re not forgetting these important steps.

Ragan Insider Content

Once you have the headline, written the post and wrestled the words into a Web-friendly format, you’re half-way there.

The real work now begins. You must make your article visible and publish it where your audience is.

One of the best places to start is optimizing your blog for search engines.

Blog optimizing

Search engines should be an important part of every bloggers marketing strategy. I have found it essential. In fact, I can attribute 40 percent of my traffic to search engines.

Step #1. Assign a category

WordPress includes a section that allows you to enter which topics your article should be categorized. An article can be included in several categories.

To add to the standard SEO capabilities of WordPress, I recommend an additional plug-in for entitled “All in One SEO Pack.” It’s easy to install even for non-programmers and optimizes your WordPress blog for search engines.

Once loaded, it will appear at the bottom of your “edit post” screen and will make your article highly visible to search engines.

Step #2. Write a title with essential keywords

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.