Storytelling is essential, all the experts preach, but doing it right takes time. Lucky for content marketers and social media marketers, the experts also offer ways to help you there too: Tested copywriting formulas. You shouldn’t have to reinvent the wheel with every blog post and tweet.
A previous post explained 15 formulas. Here are 12 more, plus an added bonus for those who read to the end:
1. Star — Chain — Hook
Star: Your product/service/idea
Chain: A series of facts, sources, benefits and reasons
Hook: The call to action
The key element is the chain. It is intended to take a reader from interested to attentive. The right facts, sources, benefits and reasons can get them there.
2. Awareness — Comprehension — Conviction — Action (ACCA)
Awareness: Present the situation or problem
Comprehension: Help your reader understand how it affects them. Explain that you have the solution.
Conviction: Create a desire and conviction in your reader to use your solution.
Action: Call to action