12 more copywriting formulas to drive clicks and deepen engagement

The professionals agree that copywriting formulas can help focus your writing and your thinking even as they improve your content and increase your productivity.

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Storytelling is essential, all the experts preach, but doing it right takes time. Lucky for content marketers and social media marketers, the experts also offer ways to help you there too: Tested copywriting formulas. You shouldn’t have to reinvent the wheel with every blog post and tweet.

A previous post explained 15 formulas. Here are 12 more, plus an added bonus for those who read to the end:

1. Star — Chain — Hook

Star: Your product/service/idea

Chain: A series of facts, sources, benefits and reasons

Hook: The call to action

The key element is the chain. It is intended to take a reader from interested to attentive. The right facts, sources, benefits and reasons can get them there.


2. Awareness — Comprehension — Conviction — Action (ACCA)

Awareness: Present the situation or problem

Comprehension: Help your reader understand how it affects them. Explain that you have the solution.

Conviction: Create a desire and conviction in your reader to use your solution.

Action: Call to action

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