12 most important things to do on social media before a job interview

Looking up the interviewer, liking the company’s social media posts, and checking out other employees can give you an edge over other candidates.

Social media is part of the job search process. You should use social media to help you find job openings and target specific companies. And once you score that interview, you shouldn’t forget the power of social media.

1. Check the company’s social media profiles.

Do your research. It’s important to walk into a job interview informed. Start with the company’s website, and then move to its social media sites. It’s easiest to find the social media sites through the company’s official website.

2. Do a search on Twitter.

See what other people are saying about the company. Check out how the company uses Twitter. Does it have a sense of humor? Is it active, or has it failed to tweet for more than two months?

3. Look up the person interviewing you.

Check out the interviewer’s personal and professional social media sites to get a better understanding of who she is and what she is looking for in a candidate. Learn how she uses social media, as well as her specific role at the company.

4. Look at the company’s Pinterest boards.

Pinterest often provides a window into a company and its culture. The fact that the company has Pinterest boards says a lot about the company.

5. Interact with the company.

Consider retweeting or liking posts on the company’s social media sites. This shows you have done your homework. This is a fine line, so use your previous research to help you decide what would be a good fit.

6. Be on top your game.

Search social media for general industry terms to be on top of what is happening. Nothing is worse than walking into an interview without knowing the latest information in your field.

7. Update your social media profiles.

Update your profiles to show the interviewer you’re on the cutting edge of your field and social media. Post industry news on your social media sites.

8. Check out other employees.

See who works at the company. Check out what they do and who they are. This can help you understand the company’s culture better, and give you an idea of who the company hires.

9. Look at the company’s LinkedIn profile.

Take a look at the company overview, careers and employee insights. See how big the company is, and if any of your connections connect you to the company. If this is one of your target companies, be sure to follow it.

10. Beef up security.

Clean up your social media sites. You know the photo of you dancing on the bar last weekend? Take it down. If you can’t guarantee everything on your Facebook page is appropriate for an employer and your grandma to see, make it private.

11. Google yourself.

Know what will come up when someone types your name into Google. Most, if not all, employers will Google you.

12. Read the company blog.

Be aware of what the company is currently working on and talking about. Take it a step further and formulate an opinion on the topic. Craft questions to ask during the interview that are related to what’s happening at the company, and how your potential role will fit into the scheme of things.

With the recovering economy, the job search can be tough. Combining the tips above with normal interview preparation can propel you to the top of the candidate pile—and even land you the job.

What do you do on social media before an interview?

Jenny Kay Pollock is the social media specialist at Four51. She assists with social media for FanTools including updating @FanTools, Facebook, and the company blogfour51. This article is republished with permission, courtesy of 12 Most.

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