12 most important things to do on social media before a job interview

Looking up the interviewer, liking the company’s social media posts, and checking out other employees can give you an edge over other candidates.

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Social media is part of the job search process. You should use social media to help you find job openings and target specific companies. And once you score that interview, you shouldn’t forget the power of social media.

1. Check the company’s social media profiles.

Do your research. It’s important to walk into a job interview informed. Start with the company’s website, and then move to its social media sites. It’s easiest to find the social media sites through the company’s official website.

2. Do a search on Twitter.

See what other people are saying about the company. Check out how the company uses Twitter. Does it have a sense of humor? Is it active, or has it failed to tweet for more than two months?

3. Look up the person interviewing you.

Check out the interviewer’s personal and professional social media sites to get a better understanding of who she is and what she is looking for in a candidate. Learn how she uses social media, as well as her specific role at the company.

4. Look at the company’s Pinterest boards.

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