Social media is part of the job search process. You should use social media to help you find job openings and target specific companies.
And once you score that interview, don’t forget the power of social media.
1. Check the business’ social media profiles.
Do your research. It’s important to walk into a job interview informed. Start with the company’s website and move to its social media sites. It’s easiest to find the social media sites through the company’s official website.
2. Do a Twitter search.
Check to see what other people are saying about the company. See how the company uses Twitter. Does the company have a sense of humor? Is it active? Has it failed to tweet for the past two months?
3. Look up the individual(s) interviewing you.
Check out the interviewer’s personal and professional social media sites to get a better understanding of who he is and what he’s looking for. Learn how he uses social media and his specific role at the company.
4. Look at the company’s Pinterest boards.
Pinterest often gives a unique window into a company. It can display the company’s culture in photos. The fact that a company has Pinterest boards at all says a lot about the company.
5. Get social.
Consider retweeting or liking individual posts on the company’s social media sites. This shows you have done your homework. This is a fine line, so use your previous research to help you decide what would be a good fit.
6. Be on top of your game.
Search social media for general industry terms so you can be on top of what is happening. Nothing is worse than walking into an interview without knowing the latest information in your field.
7. Focus on your social media profiles.
Update your profiles to show you’re on the cutting edge of your field and social media. Post industry news on your social profiles.
8. Check out other employees.
See who works at the company. Check out what they do and who they are. This can help you understand the company’s culture better, and give you an idea of who the company hires.
9. Look at the company’s LinkedIn profile.
Take a look at the company overview, careers and employee insights. See how big the company is and if any of your connections link you to the company. If this is one of your target companies, be sure to follow it on LinkedIn.
10. Beef up security.
Clean up your social media profiles. You know the photo of you dancing on the bar last weekend? Take it down. If you can’t guarantee that everything on your Facebook profile is appropriate for an employer or your grandma, make it private.
11. Google yourself.
Know what will come up when someone types your name into Google. It’s best to be aware of this because most employers, if not all, will Google you.
12. Read the company blog
Be aware of what the company is currently working on and talking about. Take it a step further and formulate an opinion on the topic. Craft questions to ask during the interview that are related to the current happenings at the company, and find out how your potential role will fit into it all.
The job search can be tough, but these social media tips and normal interview preparation can propel you to the top of the candidate pile-and even land you the job.
What do you do on social media before you go to an interview?
Jenny Kay Pollock is the social media specialist at Four51. This article is republished with permission, courtesy of 12 Most.