You’ve convinced your team or higher-ups that blogging is a good idea for your company. All you have to do now is turn your company’s expertise into captivating online content.
Before you start, be aware of the most common pitfalls you will face in your first three months of blogging, and plan for how to survive them:
1. Copycat confusion
You try to model your blog after others in the industry, but you don’t get the same results. What you’re missing is the solid foundation underneath any successful business blog.
Survival tactic: Study other blogs for what you like and don’t like. Then, apply those things to your company’s unique blogging strategy.
2. Lack of buy-in from the team
You got permission to start the initiative, but now you’re met with skepticism and resistance. No one can agree on what you’re doing and why. Some people see blogging as an onerous extra step that dilutes your existing marketing efforts.
Survival tactic: In your blogging strategy, show how blogging will take your company’s existing marketing plan and put it online.
3. Too many ideas/too few ideas