In this era of time constraints, a headline has to describe the gist of the story, draw readers in, and be creative. That said, here are 12 tips to get you thinking about better headlines to attract readers and keep them coming back:
1. Summarize the story in the title.
Give readers the low down of the story right away. A headline provides the gist of the news, content, story angle, etc. Be descriptive in a concise way. Spend the most time writing the headline first. This is the best way to get it right.
2. Be creative.
I can’t stress enough how critical it is to let your creative juices flow like hot lava. It’s your job to draw readers in and make them click on the title to see what else is in the story. When the headline is the only chance you get, spend more time on it!
3. Say no to hashtags.
If you think you’re killing two birds with one stone by writing a headline for Twitter with a hashtag, think again. A headline with a hashtag is unappealing. Besides, Twitter is not the only channel for sharing. Other channels don’t use hashtags to capture topics, so why use one?
4. Reconsider name dropping.