If you find Facebook marketing challenging these days, you’re not alone.
Facebook’s algorithm updates can make it tough for brands to get noticed.
According to a report by research firm L2, brands are now responding to the plunging organic reach by posting more content to Instagram than to Facebook.
Don’t despair—Facebook has plenty of life left. I’ve scoured the Web to find out what’s working on Facebook now.
Here are the 12 top tactics to add to your Facebook marketing toolbox:
1. Post native videos.
Video is the top strategy you should be using.
This tip is straight from Mari Smith, the Facebook Queen. In February, she said:
“Facebook is absolutely taking traffic from YouTube right now with video.