There are two sides to the Twitter coin. While proper use builds relationships and reputation, improper use harms you.
Know what not to tweet. It sounds easy enough, but the number of people who screw this up and irreparably damage their brand might surprise you.
Never share these 12 types of tweets:
1. Competitor bashing tweets
You know the phrase, “Let your actions speak louder than your words”? Did your mom ever say, “If you can’t say something nice say nothing at all”? Well, both apply here. Leave the competitor bashing off your Twitter account. You’ll simply draw attention to your competitor.
2. Vacation photo tweets
Yes, pretty much everyone takes a vacation. But the last thing you want to share on your business account is extravagant photos of your Caribbean escape. Doing so will only remind your customers how much money you’re making off of them.
3. Political tweets
Politics is polarizing. If you polarize, you’ll lose business. Keep your thoughts about the election to yourself unless they are general (e.g. “Get out there and vote!”).
4. Religious tweets