12 things PR pros wish the media knew

Last month, it was the 33 things the media wished PR pros knew. This time the shoe is on the other foot.

In last month’s post on sister site PRDaily’s 33 things the media wish PR pros knew one reader astutely underlined the need to flip the script on bloggers and journalists.

To that end, here are the 12 things I wish the media knew:

1. That PR is not journalism’s bitch.

2. That replying to a carefully crafted pitch, even if it’s to say you don’t want to pursue a story, is very important and curries a lot of favor.

3. That PR pros have a job to do, just like journalists. Please don’t spit venom; be civilized.

4. That there is only one correct way to spell the name of your client, organization, or boss.

5. That getting the website URL wrong is tantamount to kicking me in the teeth.

6. That PR folks have already heard how much journalists think they suck and how we do things that annoy them.

7. That you, dear media member, sometimes need me and others like me.

8. That I cannot always track down a spokesperson in two minutes just because you have a deadline.

9. That PR is not the enemy of journalism.

10. That people who were never journalists are sometimes better at PR than those who were.

11. That good PR pros understand the visual and non-visual elements of a solid story and can be a real resource in terms of sketching this stuff out.

12. That PR, in 2012, is about far more than just media relations.

Do you have anything to add?

A version of this story first appeared on the author’s blog, Proper Propaganda.

Topics: PR


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