The three comments I hear most often about LinkedIn are:
LinkedIn is a huge network and continues to grow, adding new features every week. Take one tip a day and, in less than two weeks, you’ll have a vibrant profile and network, and should start to see some return on your time investment.
LinkedIn is for anyone in business, or anyone who wants to be.
1. Treat your LinkedIn profile like a website
Make sure your profile is formatted, clean and free of spelling and grammatical errors. I strongly suggest creating your LinkedIn profile in a word document first, not only so you can catch errors, but so you can get a better idea of what your profile will look like on the LinkedIn website.
In some sections of LinkedIn you can pull in bullets and special characters. There is still no bolding or italics other than what LinkedIn formats.
Also, if you’ve already created your profile in a word document, you can easily copy sections of it into other social media platforms to keep your branding unified.
2. Know your keywords