12 ways to make the most of your LinkedIn company page

With a lead-conversion rate roughly four times that of Twitter and Facebook, LinkedIn is an important channel for your online branding efforts.

Ragan Insider Content

When it comes to social media, lately I’ve surprised myself by how often I turn to LinkedIn.

With the addition of LinkedIn Publishing, there seems to be more outstanding content on the business social network than ever before.

I’m not alone. LinkedIn has more than 347 million users worldwide.

We’ve written before about best practices to make the most of your LinkedIn marketing, but I’ve recently discovered even more vital facts and statistics about the social network, particularly about making the most of your LinkedIn company page.

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