Twitter allows me to open up, share my personal side, and make an emotional connection with my audience.
Sharing personal information helps my audience get to know me beyond my profession. If all of my tweets or retweets were business-oriented, my Twitter feed would be dry and robotic.
A lot of people have a hard time being personal on Twitter. Many tend to overthink their tweets. The truth is the way you network offline is the same as the way you network online.
I was recently on the phone with a partner of a large agency in the Midwest. He asked if I could give him some examples. I came up with the following, and thought I would share them for others who have the same problem.
Here is some of the personal information I have shared on Twitter:
Do unto others as you would have them do unto you.
When others are nice enough to retweet your posts, you should acknowledge them and pay it forward.
Another way to show appreciation is to have a two-way relationship. It shouldn’t be all about you.