Your brand is all these things and more: It’s what you tweet, post, pin, +1, Instagram, and offer as a call to action. It’s what you write in emails and what you don’t. It’s whether you talk about yourself all day on Facebook or offer real value.
It’s how you manage crisis or how you don’t. It’s how well you listen and, most important, how quickly you respond when people request help or engage with you online or offline.
The living, breathing, human brand
The human brand is much like a living, breathing organism. Its true definition is determined by those who love, like, or even dislike you. A brand is made up of humans within your organization and finally defined by those outside your organization.