14 compelling internal communication campaigns

We are rerunning the most-viewed articles of 2019. This was one of the top five most-popular internal communication articles of the year.

You have a job to do: Get your message across, and make it stick.

It sounds simple enough, but it’s not. Crafting a compelling internal communication campaign requires:

What does that look like in the real world? Here are 14 stellar examples of successful internal communication campaigns:

1. HSBC Now: Photo competition

The HSBC global communications team transformed the bank’s approach to gathering visual assets—with zero budget.

How? They put content creation into the hands of their employees.

HSBC’s comms team launched a companywide photography competition asking employees to capture the spirit of HSCB, across six categories. The team ended up with more than 6,000 image submissions.

HSBC now uses these staff-snapped photos throughout their internal comms materials—in presentations and reports and on the intranet.

The bank has saved money on mediocre, impersonal stock photos, and it’s raised the employee engagement bar.