14 tips for a successful Facebook page

How to attract more fans, comments and likes on the popular social network.

Creating campaigns on Facebook can be very effective. At the time of this writing, Starbucks, Coca-Cola and Dell have 54,094,889 fans combined. So what are you waiting for?

Here’s how to make your Facebook page more appealing and visible to your audience:

1. Thursday is the best day of the week to get the most visibility for a Facebook post.

2. Release major stories in the early morning. If you post them between 11 a.m. to 4 p.m. EST, you risk your content getting unnoticed due to news feeds and other traffic.

3. When sharing stories, always include the full link; it’s 300 percent more likely to get clicked on than a shortened address.

4. Use both the like and send Facebook (and other social) buttons on your site.

5. The secret behind making it into your friends’ “top news” feed is based on an algorithm known as Edge Rank. Use words like “today,” “exclusive” and “limited-time only” to increase your Edge Rank.

6. According to a study from Pew Research Center’s Project for Excellence in Journalism, Facebook is among the leading drivers of traffic to 21 news websites. When sharing a good media story, don’t forget to plug it on the leading social network.

7. Want to know which words are most “shareable” on Facebook? Try “best,” “most,” and those that explain, such as “why” and “how.”

8. Facebook may be a better platform for making a video go viral than other platforms, probably because the site makes it easy to embed multimedia content into a post.

9. When posting a note, tag it. This will put your message on each of your tagged friends’ walls. However, you can only tag 30 people at a time, so limit your tagging to only those people who are interested in your announcement or they may view it as a spam.

10. If you post multiple notes, make sure to delete all posts but one from the news feed or you will look like a spammer when people see 15 identical notes on their wall. Alternatively, you can turn off your wall’s automatic feed.

11. Share a link (of high value) on your wall and ask your friends to share and like it. It’s simple but effective.

12. Encouraging interaction with your posts—likes and comments—will make them more visible in other people’s news feeds. That’s how Facebook’s EdgeRank (and Domino effect) algorithm works.

13. Facebook marketers suggest this idea: Keep AIDA in mind when posting to Facebook. That stands for Attention, Interest, Desire, Action. Your job is to stimulate desire and spark action, whether it’s increasing sells or engaging with your brand through contests, events, questions or content.

14. Engage followers in one-on-one conversation, create compelling contests, encourage check-ins and post cool status updates. All of these efforts will help boost your Facebook interactions.

Kamila Hankiewicz is the founder of Evoque, a web-based collaboration platform for PR and media members. She also blogs at Provoque, where this article originally ran.

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