15 beauty tips every PR pro must know

Certain types of clothing don’t show up well on TV, and no one wants to shake hands with someone who has dry, scaly skin.

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First impressions count—especially when you’re in public relations. That’s why you have to look and dress the part. Whether you’re stepping in front of a camera or pitching the media, represent your clients and yourself the best you can by brushing up on these 15 need-to-know beauty tips:

1. Consider your background. If you’re going to be on video, don’t wear clothing with lines (horizontal or otherwise), as the camera will distort them and you. The same goes for patterns-keep them minimal so they won’t clash with the background. Additionally, don’t wear green if you’ll be taped in front of a green screen. No one will see you!

2. Stop fly-aways. Your hair might look perfect in the mirror, but bright lights and cameras can pick up a lot of details, including hair frizz and fly-aways. Use a shine serum on your hair as part of your normal beauty routine.

3. Wear a watch. Not only do watches add an elegant and professional look to your wardrobe, but they also make sure you’re on time. Wearing a watch also allows you to look at the time without taking out your cell phone and perhaps getting distracted by your text messages.

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