15 topics that will score media coverage

Pitch these subjects to gain attention—and publicity—from journalists

Below is a list of 15 types of stories that journalists are usually looking for. Don’t be overwhelmed by the seemingly long list. Consider it a buffet for you to choose from.

Also, avoid the temptation of saying to yourself “My business is different, this idea won’t work.” Yes, it will. These general topics work over and over again for many different companies and individuals.

If you just open up to the possibility, I guarantee you’re going to see different types of stories you would never have thought of that actually apply to you, your business, product, service, book or expertise.

Time-sensitive media stories

1. Announce something new.

Do you have a new product offering? A new feature in your product? Even a new free offer? Did you update a product or service? That’s news your customers or prospects may want to hear about sooner rather than later.

2. Tie into breaking news as it breaks.

Is your business or product relevant to breaking news? Monitor the news with an eye to finding items that relate to your business.

3. Tie into annual events or holidays (or create your own).