In a recent article for iMedia, I highlighted the three main reasons some brands lack fans. And while fans are an important component in building your Facebook marketing channel, the work doesn’t end once the consumer clicks the “like” button. In fact, fans often like your page with little to no intention of maintaining frequent communication with you. What got them to click “like” is probably not what it will take to keep them loyal.
Facebook fan loyalty is not a given. Between interacting with friends and family, personal interests, events and groups, and other brands, Facebook users are barraged with a constant flow of activity. As a result, they are starting to prioritize their activities on the platform. Facebook users are loyal to those things that reward them for their time and effort. And so, engagement with your page needs to be a rewarding experience.
Here are 15 simple engagement strategies that will enable you to inspire loyalty with every click of the “like” button:
1. Target your messages to your audience