Social Media 15 ways to inspire loyalty after the ‘like’ Facebook fans can be fickle. Follow these tips to keep them engaged with your brand. By Scott MeldrumNov. 17, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.