17 illuminating PR and marketing lessons from 2018

A look at the strategies that shaped the communications landscape this year can help you plot a course to a successful 2019.

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Regardless of your niche or expertise, it’s always wise to revisit the trends and tactics that dominated your industry in the past year.

Let’s revisit and reflect on a handful of 2018 marketing and PR statistics that help to quantify—and clarify—the current state of play. Of course, no one knows what communication challenges, opportunities or shifts 2019 has in store, but analyzing data from the past year should give you a head start.

Here are 17 illuminating takeaways from the past 12 months:

1. CMOs are viewed as “agents of trust.

According to Forbes, execs increasingly view their top marketers as a publicly-facing “agent of trust.” Respondents used words like “critical,” “paramount” and “loyalty” to describe the CMO and the function of marketing.

Read more: Habits, capabilities and peer reviews of the modern CMO

2. Marketing budgets are growing.

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