17 tips for strategic internal communications

Productivity starts with motivation, inspiration and creating genuine connections in the workplace.

Ragan Insider Content

Company culture can give your organization a major strategic advantage in these uncertain, turbulent times.

The goals, values and practices that constitute your culture, however, must be effectively transmitted and communicated for employees to buy in. It’s essential to focus not just on what you’re communicating but also on how you’re communicating it.

The 17 internal communication tenets below will help get your team connected, engaged and motivated.

1. Envision, strategize and plan first.

What do you want internal communications to do for your team and your company? How will you get there? Where does it stand right now, and what needs improvement? How soon would you like to reach your goals? Who will be responsible for what?

Use your answers to these questions to create an internal communications strategy.

2. Use the right tools.

To increase companywide participation and get more conversations going, you need technology that’s seamless, user-friendly and collaborative.

You might consider:

3. Use visuals.

The brain processes images about 60,000 times faster than text . Visuals convey information in an easy-to-digest manner to have a more lasting impression than text.

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