18 PR standbys that will never die

Why do we bother lamenting PR staples that have survived a thousand assaults intended to kill them dead once and for all? This industry leader wants to read new, fresh ideas instead.

Ragan Insider Premium Content
Ragan Insider Content

I can’t remember why exactly I asked the question on Facebook, but I did:

I think it was because I’d just read a post about some PR standby (I couldn’t think of the right word when I posted on Facebook) that was dead, long live the new PR thing… you know the kind of post (or news article) I mean.

My community came up with some good ones. Here they are:

1. Mass pitching even though a bunny dies every time it happens. Gini Dietrich

2. Old-school metrics. Matt LaCasse

3. Press releases. Matt LaCasse

4. Fact sheets. Claire Celsi

5. Canned Q&As. Robin Ferrier

6. AVEs. Mary Deming Barber

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.