19 tools to craft engaging social media content

Cut down the time it takes to make engaging videos, text and images to share online with these resources.

Creating stellar social media content takes time.

You have to decide what type of content to create along with how you can customize your social media posts for each platform—and find time to craft several visuals, videos and more.

With the right resources, you can save time and create outstanding pieces of social media content in minutes.

Here are 19 tools you can use:

1. Turn blog posts into engaging videos with Lumen5.

By analyzing the content of your blog post, Lumen5 automatically creates a video storyboard for you. It recommends relevant images and videos, which you can easily use by dragging and dropping onto the respective frames.

Price: Free or $49 per month

2. Carry a pocket TV studio with BIGVU Teleprompter.

If you often retake your videos because you can’t remember what to say, use BIGVU Teleprompter. It displays your script as you record your video, so you can easily refer to it. With its web video editor, you can also spice up your video by changing the background and adding captions.

Price: Free, $8.99 per month or $49.99 per year

3 . Easily make excellent videos with Animoto.

Animoto helps you turn your photos and video clips into video slideshows with minimal effort. It’s one of the few video tools that let you easily create square videos, too.

Price: $16 per month, $42 per month or $64 per month (Annual subscriptions are up to 50 percent cheaper)

4. Quickly craft social media videos with Rocketium.

With Rocketium, you can create videos for social media or advertising in minutes. Easily switch between different video orientations, and Rocketium will automatically resize your media files and captions accordingly.

Price: Free, $19 per month, $49 per month, $149 per month or enterprise pricing (Annual subscriptions are at the price of 10 months.)

5. Create an explanation video in minutes with Animaker.

Animaker makes it possible (and easy) to create animated videos with impressive effects without needing any technical skills in creating animations. It also has over 40 templates you can use to create your animated video.

Price: Free, $12 per month, $25 per month or $49 per month (Annual subscriptions are slightly cheaper.)

6. Make audio clips from your phone with Anchor.

Anchor is a social media platform for audio. With its app, you can easily create audio recordings and videos that are great for sharing on social media.

Price: Free

7. Create simple visuals for social media through Canva.

Canva is one of our favorite design tools for creating social media graphics. You can create high-quality graphics quickly using its library of templates, layouts, and design elements—even on the free plan.

Price: Free, $12.95 per user per month or enterprise pricing

8. Simplify graphic design with Crello.

Crello is a new graphic design tool that is very similar to Canva. Its advantage is that it offers more than 10,000 free design templates, 11,000 design elements and 65 million stock images.

Price: Free (Some design elements are $0.99.)

9. Design engaging content through Adobe Spark.

Adobe Spark is a design tool that complements Canva. It offers several unique features such as resizing, color palettes, and more. Apart from templates that you can remix, Adobe Spark has a feature that suggests design styles to you.

Price: Free (with branding that can be removed for a limited time)

10. Double your online engagement through Stencil.

Stencil was built to help create social media graphics faster. Apart from its web app, it also has browser extensions that can grab an image or text from any website you visit and convert it into a beautiful graphic to share on social media.

Price: Free, $9 per month or $18 per month

11. Create easy infographics, reports and presentations with Piktochart.

Piktochart is one of the most popular design tools for creating infographics. With the free plan, you can create an unlimited number of images and choose from over 4,000 icons and images. Use these 18 Piktochart hacks to help you save time and create better infographics.

Price: Free, $15 per month or $29 per month (Annual subscriptions are 17 percent cheaper.)

12. Build infographics, charts and maps through Infogram.

Infogram offers over 35 types of charts, 500 types of maps and a plethora of images and icons to help you beautifully visualize your data.

Price: Free, $25 per month, $79 per month, $149 per month or enterprise pricing (Annual subscriptions are up to 24 percent cheaper.)

13. Turn your data into graphs and charts using Google Sheets.

You can use Google Sheets to quickly turn analytics and data into visuals.

Price: Free

14. Record GIFs via GIPHY Capture.

GIPHY Capture enables Mac users to record anything on your screen with just a few clicks, which it then turns into a looping image.

Price: Free

15. Visually communicate through CloudApp.

You can use CloudApp as your go-to tool for grabbing a screenshot and adding annotations or recording a video of your screen (or yourself). You can also use it to create GIFs.

Price: $9 per month, $10 per user per month, $19 per user per month or enterprise pricing

16. Turn anything into a GIF using gifs.com.

Not only does gifs.com enable you to quickly create GIFs, you can also add many effects, such as captions, stickers, padding and more.

Price: Free or $7.99/month to remove the watermark

17. Harness the power of remixing with Studio.

With Studio, you can tap into the design skills of its community. Apart from creating original designs, you can remix existing designs from users, which is especially useful if you want to add a quote or statistic to an existing image.

Price: Free

18. Design quotes and graphics on the go through Typorama.

Typorama makes it easy for iOS users create stellar graphics on your mobile device. You can create images in several sizes, which you can then use for an Instagram story, Facebook cover photo, Twitter post and more. (WordSwag is a great alternative to Typorama on Android.)

Price: Free, $4.99 to remove the watermark or $5.99 to unlock everything

19. Craft beautiful product mockups and videos with Placeit.

Placeit lets you to showcase your digital product and designs in realistic environments, helping you save the time and money that would have been spent on a photo shoot.

Price: Free, one-time purchase, $29 per month, $99 per month or $199 per month

With the right tools, videos and infographics that used to take hours to create can now be done in minutes to share on social media.

What’s your favorite social media content creation tool, and how do you use it to create social media content quickly?

Alfred Lua is a content crafter at Buffer. A version of this article originally appeared on the company’s blog.

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