20 social media marketing dos and don’ts

From repurposing content (a ‘do’) to creating a nameless, faceless social media presence (a ‘don’t’), here’s a series of tips for marketers at any level.

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A recent study found that 42 percent of U.S. companies are in their social media “infancy.” A mere 16 percent of the businesses surveyed had incorporated social media into their marketing plans.

As you work social media into your marketing mix—or, if you’re already at that point, fine tune it—we suggest you refer to these tips from Ashley Zeckman, who offered 10 dos and 10 don’ts for social media marketing on the Top Rank Blog this week. – Editor

10 social media marketing dos:

1. Save time, repurpose content

While this is a useful approach, it’s important to be thoughtful about the way you are reusing content. Simply spitting out the same information over and over again will not work. Be sure to change elements of your posts to either highlight different information within the post or target a different segment within your audience.

2. Strike the right balance with interaction

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