20 things every PR pro should know how to do

Many of the skills are timeless, and others are new enough to make you anxious. Don’t worry; this post includes links to resources. Yep, you’ll want to bookmark it.

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Do you have one foot on the PR banana peel?

If you’re like me, part of you is in “the old world” of PR and the other foot is sliding into the new digital landscape: excited, nervous, learning, kicking, and screaming.

Despite the changes in the industry, PR pros must remember the basics.

The following 20 items and links will serve as reminders and resources.

1. Grab a reporter or blogger’s attention with your words. Words wield power. Choose them carefully. Be relevant.

2. Email a three-line pitch. Target your pitches, and understand what each reporter is looking for. Sum up how your pitch/story will benefit his or her audience.

3. Use social media monitoring tools. Make use of Google Alerts, trending topics, and other tools to keep an eye on hot issues, competition, and your own name.

4. Pitch, arrange, and attend an interview for a client. Know the process from beginning to end. Hold your client’s hand as you prepare them for an interview you’ve arranged. Be there for them when they need you. Equally as important: Know when to step back and simply listen.

Teaching the PR pros of tomorrow

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