20 things every PR pro should know

Many of the skills are timeless, and others are new enough to make you anxious. Don’t worry; this post includes links to resources. Yep, you’ll want to bookmark it.

If you’re like me, part of you is in “the old world” of PR and the other foot is sliding into the new digital landscape: excited, nervous, learning, kicking, and screaming.

Despite the changes in the industry, PR pros must remember the basics.

The following 20 items and links will serve as reminders and resources.

1. Grab a reporter or blogger’s attention with your words. Words wield power. Choose them carefully. Be relevant.

3. Use social media monitoring tools. Make use of Google Alerts, trending topics, and other tools to keep an eye on hot issues, competition, and your own name.

Teaching the PR pros of tomorrow

5. Stand up to a client or reporter in a firm yet polite way. Like your clients or managers, journalists can be testy, abrupt, and downright rude.

6. Generate valuable content on a regular basis. Identify trends and lessons that can benefit others. Be a constant source of solid information that people trust and respect.

7. Coach your clients or executives on interview techniques. Prep them prior to interviews so they feel comfortable with being on camera or using a microphone.

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