For every social media strategy, you must have a content plan and a network plan.
Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment.
“If you build it they will come” is a great line from a movie but a terrible marketing plan. To succeed on the internet today, you have to create content that inspires and engages an audience.
It is really hard to get content to move. That’s why we must systematically, methodically and continuously find relevant people out there with some predisposition to like what we do and share it. Don’t wait for it to happen. Make it happen.
A focus on Twitter
If you are a new blogger or content creator, you should probably spend more time on developing an audience than on creating your content. “How do I build this network?” you might be asking. Well, I have 20 ideas for you—all starting with Twitter.