Here are some ideas to get you going:
1. Post an interesting article. There are two things worth pointing out here. First, the most important thing to do on Twitter is share content. That’s why it was created. Second, while there’s a time and a place to focus on yourself—as this list shows—your first priority should be to share things that don’t come from you; followers get sick of that pretty quickly.
2. Share a useful resource. Which tools do you use daily? Did you find a useful iPhone app that makes life a bit easier? If there’s an industry-related tool you think your followers might find useful, share it.
3. Share a blog entry you just posted. Of course you want to make sure as many people as possible read the new post on your company blog, but that doesn’t mean you should tweet the link 10 times a day. You also might want to tweet links to old blog posts from time to time to keep them fresh.
4. Post inspirational quotes that relate to your industry. The jury’s reached a consensus: The average person loves inspirational quotes. Even if you think they’re cheesy, find one and send it out. Make sure it’s useful and not just filler.