2012 in digital: Summed up in 10 quotes

From quotes about flying cars to Facebook’s stock price, executives from the top technology brands sum up 2012.

A lot happened in digital media this year, but sometimes just a few sentences can explain a lot. Following are 10 quotations from digital leaders—statements that embody the news, ideas and trends that shaped digital media this year. Give them a look:

1. “The performance of the stock has obviously been disappointing.” — Mark Zuckerberg, Facebook CEO

2. “If we think there is innovation that can cross that hardware-software boundary, we are not going to cede that an as opportunity.” — Steve Ballmer, Microsoft CEO

3. “We tend to measure what we can count rather than measuring what really matters. We need to measure how people are becoming involved in brands, how people are advocating on behalf of brands.” — Frank Cooper, PepsiCo CMO

4. “The company has been through a lot of change in the past few months, leaving many open questions around strategy and how to move forward.” — Marissa Mayer, Yahoo! CEO

5. “A lot of people in Silicon Valley didn’t get, and I don’t know if they still get, Pinterest. The fact that it made sense to someone is what really mattered to me.” — Ben Silbermann, Pinterest CEO

6. “I think investors have to decide whether they agree with my optimistic outlook on the future for all of this or not.” — Mark Pincus, Zynga CEO

7. “We speak about ‘user-centric design,’ ‘user benefit,’ ‘user experience,’ ‘active users,’ and even ‘usernames.’ While the intent is to consider people first, the result is a massive abstraction away from real problems people feel on a daily basis.” — Jack Dorsey, Square CEO and Twitter chairman

8. “Within five or so years, I believe, most inventory, even the units I mentioned above, will in some way be purchased via a programmatic platform. That might leave us wondering what the people will do.” — John Battelle, Federated Media executive chair

9. “Really excited about what happened yesterday. California Governor Jerry Brown came to Google to sign a new law about self-driving cars.” — Larry Page, Google CEO

10. And last, but not least:

Jim Nichols is vice president of marketing at Mediaplex. A version of this article originally appeared on iMediaConnection. (Image via)

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