2012 in digital: Summed up in 10 quotes

From quotes about flying cars to Facebook’s stock price, executives from the top technology brands sum up 2012.

A lot happened in digital media this year, but sometimes just a few sentences can explain a lot. Following are 10 quotations from digital leaders—statements that embody the news, ideas and trends that shaped digital media this year. Give them a look:

1. “The performance of the stock has obviously been disappointing.” — Mark Zuckerberg, Facebook CEO

2. “If we think there is innovation that can cross that hardware-software boundary, we are not going to cede that an as opportunity.” — Steve Ballmer, Microsoft CEO

3. “We tend to measure what we can count rather than measuring what really matters. We need to measure how people are becoming involved in brands, how people are advocating on behalf of brands.” — Frank Cooper, PepsiCo CMO

4. “The company has been through a lot of change in the past few months, leaving many open questions around strategy and how to move forward.” — Marissa Mayer, Yahoo! CEO

5. “A lot of people in Silicon Valley didn’t get, and I don’t know if they still get, Pinterest. The fact that it made sense to someone is what really mattered to me.” — Ben Silbermann, Pinterest CEO

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.