2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K
Also: AP Stylebook’s guide to COVID-19 coverage, how PR pros in the U.K. are affected by the pandemic, buzzwords to excise and more.
Good morning, PR pros:
The AP Stylebook recently expanded its Topical Guide on the coronavirus:
The language of covering this worldwide news story continues to evolve.
We might not be able to answer all your questions on the spot, but we welcome them all.
We continue to update and expand our Topical Guide on the coronavirus: https://t.co/gl8C6w79pa #APStyleChat— AP Stylebook (@APStylebook) March 23, 2020
In its March 23 #APStyleChat on Twitter, editor Paula Froke shared several AP style rules and tips for COVID-19 media coverage:
Like many of you, Paula is telecommuting.
Also, it's telecommute and telecommuter, as well as teleconference, teleconferencing.
We are using videoconferencing and video chat heavily to work from home. Note that videoconference is one word, no hyphen.#APStyleChat— AP Stylebook (@APStylebook) March 23, 2020
It's still health care, two words. #APStyleChat
— AP Stylebook (@APStylebook) March 23, 2020
Many schools are closed because of the coronavirus.
It's home schooling (n.) home-schooler (n.) home-school (v.) home-schooled (adj.) #APStyleChat— AP Stylebook (@APStylebook) March 23, 2020
It's shelter in place (v.), shelter-in-place (adj.), and lock down (v.), lockdown (n., adj.).
Spell out what is meant, because people’s definitions and interpretations vary. #APStyleChat— AP Stylebook (@APStylebook) March 23, 2020
Use numerals for distances: Social distancing includes staying 6 feet away from other people.
Spell out numbers under 10 when referring to days, weeks, months, years: six months. #APStyleChat— AP Stylebook (@APStylebook) March 23, 2020
Here are today’s top stories:
International Olympic Committee postpones 2020 Summer Games
Japan Prime Minister Shinzo Abe confirmed on Tuesday morning that the Olympic Games set to start in Tokyo on July 24 has been delayed for one year. It’s the first time in the event’s “124-year modern history” that the Games have been delayed, though world wars led to the 1940 and 1944 Olympics cancellations, The Guardian reported.
The decision became inevitable after the national Olympic committee in Canada announced on Sunday that it was withdrawing from the Games, and Australia’s committee told its athletes that it was not possible to train for this summer under the widespread restrictions in place to control the virus. The United States Olympic and Paralympic Committee, after initially declining to take a stand, joined the fray Monday night, urging the I.O.C. to postpone.
In announcing the decision, Abe said he had asked Thomas Bach, president of the I.O.C., for a one-year delay and he had “agreed 100 percent.” I.O.C. leaders have acknowledged the disruption but said that a delay was the only way to ensure that athletes could train safely and the more than $10 billion that Japan has spent to prepare for the Olympics during the past seven years would not go to waste.
Why it’s important: Postponing the world’s largest sporting event will upend athletic teams from the more than 200 participating countries, along with Tokyo and the Games sponsors who have already spent billions preparing for the event. Stay alert for the ripple effects of this decision, which can serve as a reminder that no mattered how prepared your crisis strategy and business contingency plan are, it’s crucial to remain flexible and ready to pivot at a moment’s notice.
TACTICALLY SPEAKING
One PR firm shares how they have made the switch from in-person events like Coachella to virtual interactions to keep clients and still deliver the necessary traffic and buzz.
MEASURED THOUGHTS
A recent #FuturePRoof survey revealed most PR practitioners in the United Kingdom (nearly 81%) are worried about a loss of income in light of the current COVID-19 crisis, with nearly a third (31%) concerned trading will cease. These concerns will continue over the next several months:
PR practitioners are turning to a variety of solutions to overcome COVID-19’s affect on their organizations, including offering sick pay, seeking new business opportunities and adjusting employees’ schedules (especially important as more work from home):
Facebook offers new ways to combat misinformation
The social media platform is working with health experts and organizations to more effectively share information regarding the COVID-19 pandemic and is debuting tools that can decrease the spread of fake news.
On Monday, Facebook Messenger said it’s launching a new program to help government health organizations and UN health agencies team up with developers so they can use the social network’s messaging service to share accurate information and respond to people’s questions. Developers will help these groups for free in the wake of the pandemic.
Hoaxes and conspiracy theories about the coronavirus continue to spread on social networks, including Facebook and Twitter. False claims include that the coronavirus is caused by 5G or that drinking bleach is a cure for the illness. Misinformation has also spread in messaging apps including Facebook-owned WhatsApp, making it harder for social networks to find these type of messages. At the same time, as more people stay at home and practice social distancing, the social network has also seen an uptick in the use of Facebook’s services including Messenger.
Facebook Messenger is also testing a feature that limits how many times a message can be forwarded at one time:
Facebook Messenger is working on limiting the amount of threads a message can be forwarded at a time, in order to add frictions on misinformation pic.twitter.com/qRZcE0t4w6
— Jane Manchun Wong (@wongmjane) March 21, 2020
Why it matters: It’s not just social media platforms’ responsibility to fight against fake news. No matter your industry or organization, you can help your audience become more savvy information consumers by sharing updates from reputable sources along with tips on how to identify misinformation.
SOCIAL BUZZ
Are there buzzwords from the coronavirus outbreak that are starting to irk? Some readers have taken to Twitter to share their displeasure and try to problem solve about other words to use.
CVS to hire 50,000 in response to COVID-19 measures
The drugstore chain is hiring 50,000 full-time, part-time and temporary positions across roles and locations throughout CVS Health locations. It’s also offering its employees bonuses from $150 to $500 along with paid sick leave.
A press release read, in part:
“Our colleagues have demonstrated an extraordinary commitment to providing essential goods and services at a time when they’re needed most,” said Larry J. Merlo, President and CEO, CVS Health. “As they continue to be there for the individuals and families we serve, we’re taking extra steps to provide some peace of mind and help them navigate these uncertain times.”
… Employee safety has been a focus for CVS Health from the start, and the company has been prioritizing distribution of protective gear to the hardest-hit areas.
“The health and wellbeing of our colleagues has always come first. We’ve been working around the clock to increase availability of supplies and update protocols to ensure our stores are safe for colleagues and customers alike,” Merlo stated.
Why you should care: Your employees are the lifeblood of your organization, so focus on their needs and concerns within your crisis response strategies. Doing so can help you to weather the pandemic more effectively and can also help strengthen your reputation among consumers and employees alike.
WHAT YOU SAID
We asked how you’re helping to boost employees’ moods and productivity while many work from home, and nearly 78% of you are providing resources and inspiration to help the members of your workforce. More than 11% have turned to community and corporate social responsibility initiatives:
How are you helping boost employees' moods and productivity as they work from home during the #COVID19 pandemic?
Share how you're working with your workforce, and we'll include it in tomorrow's #DailyScoop.
— PR Daily (@PRDaily) March 23, 2020
Amanda Ponzar, chief communications and strategy officer for Community Health Charities, said she keeps employee engagement up with video calls and virtual trainings:
We did all-staff video trainings on CSR/ESG last week w/experts @JohnFriedman @JDTennille; great to see everyone. Also, one of my daily highlights is our team morning video call: checking in on life and our work projects. #DailyScoop #EmployeeEngagement #WorkFromHome
— Amanda P. (@LivingUnited) March 23, 2020
ARPR said video conference meetings and Slack enable them to virtually collaborate:
We are encouraging video conference meetings with the camera on and continuous open communication on all of our Slack channels!
— ARPR (@AR__PR) March 23, 2020
Justin Kramp, content systems director at VMLY&R, keeps morale high with video reviews, virtual meditation sessions and online happy hours:
2/3 – We host virtual happy hours a few times a week to help signify the end of the work day and give people a time dedicated to shifting gears from "office" to home.
All of our clients' work has increased and expectation for availability is massive. Video/phone meetings abound
— Justin Kramp (@justinkramp) March 23, 2020
3/3 – Protecting some patterns is vitally important so people aren't overworked on top of being stressed with new family schedules, household structures and general uncertainty. We work to rise to our client's needs by making sure our people are taken care of first.
— Justin Kramp (@justinkramp) March 23, 2020
How are you helping to separate office from home time? Share your thoughts under the hashtag #DailyScoop. You can also check out work-from-home tips here.
SOUNDING BOARD
How are you adjusting media relations efforts as the pandemic takes over headlines?
How are you adjusting your media relations efforts as #COVID19 has taken over news coverage?
Tell us your storytelling and pitching efforts below and under the hashtag #DailyScoop, and check out tips for pitching around the pandemic here: https://t.co/yXCwroRhIv
— PR Daily (@PRDaily) March 24, 2020
Weigh in via our Twitter poll and tell us about your pitching efforts under the hashtag #DailyScoop. Check out tips for pitching around COVID-19 here.