24 tips to humanize your brand

You don’t want to be a marketing zombie. Use your ‘braaaaaiiiiinnnnns” and follow these savvy guidelines.

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Ragan Insider Content

Zombies lumber mindlessly toward their target to feed an insatiable appetite for live flesh. Marketing zombies hurl mindless tweets and emails around to feed an insatiable appetite for a quick sale.

In zombie movies, survivors tend to bypass, rather than engage, hordes of zombies because contact has little upside. Likewise, a marketing zombie’s target audience will skirt those torrents of impersonal messages that provide no value.

You can’t afford to be a marketing zombie—and the good news is that you don’t have to be. You have a skill that no zombie has: the ability to be human and build relationships.

Here are 24 tips from top marketing sites for humanizing your brand and turning the tables on the zombies.

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