Zombies lumber mindlessly toward their target to feed an insatiable appetite for live flesh. Marketing zombies hurl mindless tweets and emails around to feed an insatiable appetite for a quick sale.
In zombie movies, survivors tend to bypass, rather than engage, hordes of zombies because contact has little upside. Likewise, a marketing zombie’s target audience will skirt those torrents of impersonal messages that provide no value.
You can’t afford to be a marketing zombie—and the good news is that you don’t have to be. You have a skill that no zombie has: the ability to be human and build relationships.
Here are 24 tips from top marketing sites for humanizing your brand and turning the tables on the zombies.