I recently had the wonderful opportunity to speak at the first-ever WordCamp in Minnesota. The discussion I led focused on ways to blog more regularly. I centered my presentation on that concept and made a list of these ways to feed your blog.
1. Pick a time and stick to it. David Mullen was one of the first people I talked to online about blogging. That wasn’t by accident. When I asked him early on in my blogging how he found the time to blog regularly (he has a day job at Mullen and two small kids at home, much like me), he said, I blog between midnight and 2 a.m. The larger point? Pick a time that works for you and stick with it. Make it appointment blogging.
2. Use more video. Chris Brogan does a wonderful job here with his book reviews he throws in the mix every so often. The guy is traveling about 300 days a year. He has no time. Yet, he has 10 minutes in his hotel room to record a short video review of a book he’s been reading recently. Perfect way for him not only to connect with his readers more closely, but also use his time more efficiently.
3. Channel your inner Godin. If you read Seth Godin’s blog, I shouldn’t have to explain this one. Don’t write a thesis paper. Write a mad lib.
4. Max out existing opportunities. Chuck Hemann had a post that talked about a recent trip and the lessons he learned on the voyage. It illustrates my point. The other example I like to use often—take a Flip camera to the next conference you attend, target three to four people you want to meet, and ask them to do a three-minute interview. Most of the time, they will not turn you down and you’ll have instant footage for a blog post when you get back to your computer.
5. Identify regular guest bloggers. Gini Dietrich does a wonderful job of this (so does Danny Brown; coincidence that they’ve become fast friends?). Look for guest bloggers who have something to say. Then, ask them to come say it on your blog. It’s a great way to build community with a minimal time commitment on your end.
6. Use more lists. Lists posts have become commonplace on the Web these days. But, used the right way, they can be a tremendous resource. I think back to Dave Fleet’s post a couple year’s back about the top 40 people to follow in PR. It was a great post at a time when Twitter was still evolving and folks weren’t sure who to follow.
7. Crowdsource. It’s a tactic I use frequently. Poll your friends/colleagues/fellow bloggers around a specific topic (here I polled a few folks on their favorite non-PR blogs to read). It’s an effective way to build a post using the collective brainpower of your community.
8. Don’t forget about the little things. I wrote a post earlier this year about this approach. My muse: A guy using a full iMac in a local Caribou Coffee shop. You might be surprised what piques your readers’ interest.
9. Summarize a Twitter chat. My favorite example here is fellow solo PR pro Kellye Crane and her #solopr weekly chat. Kellye always posts a recap a day or so after the chat summarizing the discussion and highlighting the key points.
10. Talk about your day. A tribute to my son (we “talk about his day” every night before bed). Think back to what happened during your day. Often, there’s a nugget you can mine for a post.
11. How-to posts. My friend and colleague, Tony Saucier, does a great job with how-to posts on his Pounded Thumb blog. What can you teach people to do on your blog? Think about that and create a how-to series of your own.
12. Repurpose presentations. David Griner does a great job repurposing his presentations on the Social Path blog regularly. But, he doesn’t just throw the slide deck up on the blog—he provides a bit of much-needed context leading in. Great way to take advantage of content you already have in the can.
13. Book reviews. See #2 above.
14. Get personal. I wrote a post dubbed “The opportunity cost of success” a couple weeks ago. It was a personal topic for me and I opened up a bit. I was surprised by the responses. In fact, after thanking one commenter via e-mail, he wrote back a four-page-long e-mail talking about his personal story and struggle with work-life balance. One lesson I’ve learned over the last two years of blogging: don’t be afraid to cut open a vein.
15. Use e-mail to spark new ideas. While most e-mail is garbage on any given day, pay attention to the meaningful strings in your day and see if you can’t identify a post idea or two in there somewhere.
16. Chronicle a challenge. Think about a new skill you want to learn, or a new tool you want to learn how to use. Then, write about the process you’re using to acquire that skill or learn about that tool. We can all benefit by how we learn.
17. Q&A posts. Melissa Berggren does a great job here with her Q&A posts with various professionals around the Twin Cities. Great way to share expertise with your readers–with a minimal time investment for you (remember, the expert is doing the heavy lifting by answering your questions).
18. Weekly recaps. Shonali Burke has been doing a wonderful job with this approach lately. Summarize a few posts you found interesting throughout the week, and post away. Love this idea because it’s relatively easy (if you do a lot of reading and bookmark diligently) and doesn’t take a ton of time. And, it’s a great way to curate content for your readers (a valuable public service they will appreciate).
19. Comments are the post. What a brilliant idea, right? My friend Adam Singer gives us a great example on his Future Buzz blog (great regular read, by the way).
20. Best of posts. Ever go back and look at some of your more popular and well-read posts in Google Analytics over the last few months? Why not take that content and aggregate it in its own post? Instant new content! Valeria Maltoni will do this from time to time.
21. Interviews. You know why I love interviews as a blogging idea? A) They give you an opportunity to reach out to folks you may not normally connect with, and B) They can help recognize people who deserve the spotlight, and C) They require minimal effort on your part (devising the questions and writing the introduction copy, essentially). My friend, Becky Johns, gives us a great example of this strategy with her “Influencer” series. Fantastic content for Becky. And, I’m sure, what’s been a great way for her to get to know some smart people over the last few months.
22. Doodle. This bullet point begins and ends with David Armano. Check out his Visual Thinking FlickR page. He uses these visuals regularly on his blog. The lesson? You don’t always have to think in terms of text. Visuals work, too.
23. Take a contrarian point of view. Another useful idea I’ve gleaned from Adam Singer over the last few months. He’s taken on the likes of Pete Cashmore and Mashable and most recently Charlene Li. The key: He always does it in a respectful way using facts and data to support his arguments.
24. Case studies. One of the key ways we all learn is through watching others and learning from their failures or successes. There are so many blogs that highlight great case studies these days. I particularly enjoy the B2B case studies highlighted over at B2B Social Media, one of my favorite blogs.
What tips would you add?
Arik Hanson is principal of ACH Communications.