25 content ideas for your company’s Facebook page

Feed the beast with these tips for kicking out content that will engage readers and improve your standing on Facebook.


This is an excerpt from the e-book, 100 Content Ideas for Community Managers. For tips like these for Twitter and your blog, download the e-book here.

Facebook is a great way to engage your community with its business pages. From videos and photos to questions, there are myriad features on Facebook pages that help you appeal to every type of user.

But how can you keep the content you post on your Facebook page fresh? If you want to get your community to engage, you need to offer something valuable and new.

Here are 25 ideas to liven up the content you share on your Facebook page. If you want tips like these for Twitter and your company blog, check out the latest eBook from the social business hub oneforty.

Posting statuses on the Wall

1. Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently.

2. Tag other companies and people in your statuses for increased engagement and cross-promotion.

3. Reply to users’ comments and “likes” on your statuses. The more engagement, the more likely your post will make it to your community members’ newsfeeds.

4. Have a guest host. Have a celebrity, influencer, or company executive take over your Facebook page for an hour or a day to interact directly with community members and answer their questions.

5. Ask for your community’s opinion: Talk about a question that was asked somewhere else (blog, Twitter, etc.) and pose that to your Facebook audience.

6. Ask for your community’s ideas: Ask them what they would like to see in your next blog post, ebook, webinar, advertisement, event, etc.

7. Tell the first part of a joke, and let your community finish it.

8. Tell a riddle.

9. Ask a hypothetical question. (Example: “Would you rather ____?” “If you could _____”)

10. Share links to your blog posts on your wall, and use the status area to pull out one key fact, statistic, or tip from the post as “teaser.”

11. Share a link to your weekly or monthly newsletter. Create a custom tab for signing up for an email newsletter with a tool like Shortstack. Make sure to keep the sign up form on the Facebook tab for higher conversion rates.

12. Share information about your company: news coverage, job openings, promotions, and milestones. Use numbers—they stand out.

Photos

13. Tag real people in photos: Their friends will see those photos, and it will drive a new audience to your page.

14. Post a mystery photo. In the comments, ask people to guess the mystery person, the secret object, or the location.

15. Host a caption contest. Get people to write the best caption for your photo.

16. Share pictures from a local meetup, event, or conference.

17. Did you interview an industry expert for your blog? Post pictures of the interview in action on Facebook and offer your fans a “behind the scenes” glimpse.

18. Post pictures from a conference.

19. Post pictures of your product. Use the captions for descriptions. (Example: recipes, style tips, an update about a new feature, etc.)

20. Compare and contrast two products in a photo. Prompt your community to add their thoughts in the comments.

21. If you share an infographic or image on your blog, share just that image on your Facebook page and a link to the post on your page as a “teaser.”

22. Use the top photo strip of your Facebook page in a creative way. Spell out a word for a particular campaign, make a cartoon by connecting the images, or show unique headshots of employees.

Analytics

23. Celebrate holidays. Post a status update wishing everyone a happy ______. Use the demographics information in Facebook Insights to learn about what regions are represented in your community.

24. Use the Feedback metric in Facebook Insights to see which statuses get the highest percent. Replicate that type of content, as this is the kind of content with the highest engagement and best value for news feed optimization.

25. Add UTM codes to the links you share on Facebook to track traffic sent from your Facebook page to your website.

Janet Aronica is the director of marketing and community at oneforty, where this post originally appeared.

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