3 arguments for the enduring power of print

The feel and even the smell of a book, magazine or newspaper appeal to people’s sensory nature, but that’s not the only reason to court consumers via paper channels. Read on.

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Digital innovation is part of nearly every facet of our daily lives.

With the prominence of personal devices such as smartphones, watches and tablets, all the way to the rise of virtual reality technology, the digitization of our world is here to stay.

However, humans are innately tactile creatures. We long for the touch of a loved one, the feeling of warm sun on our skin, even the turn of a page. These basic desires can never be sated by a touchscreen or computer software.

No matter the boundless amount of information available at our fingertips today, most people prefer the feel of a book or magazine over that of an e-reader.

For years, the print industry has seen a steady and drastic decline, but evidence suggests that its importance not only will remain relevant, but that it is making a comeback. More Americans prefer print books over e-readers, and more than 90 percent of adults read paper magazines.

Here are three reasons print media won’t disappear anytime soon:

1. People still enjoy holding things.

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