The practice of public relations offers many highs.
Some of those exciting times can include having an excellent job candidate accept a position on the team, scoring a placement communicating key phrases, landing an industry award, or mentoring a team member who finds success. However, those successes can be short-lived.
A little more than a year ago, I began searching for an educational opportunity that would help me bridge the gap between business and public relations and provide long-term success, while helping advance the public relations industry.
According to Ray Crockett, APR (Accreditation in PR)—who is a co-chair of the PRSA/GA Accreditation committee—a recent survey by the PRSA Certification Task Force reveals that experience is not unique. It would take more than a new career opportunity to fulfill my professional aspirations.
I knew of the accreditation program within the PRSA/GA chapter. I also knew that those who held this title were among the best of the best. I was impressed with their commitment, knowledge, and passion to raise the profession’s profile by bridging the gap between business and communications.